Federal Home Loan Bank of Chicago: Identity Branding

In 2020, we worked with the Federal Home Loan Bank of Chicago to overhaul and modernize their identity and materials. The resulting visual identity system reflects FHLBank Chicago's attributes as a welcoming, bold, focused, strategic, best-in-class, and trusted institution.

Since the inception of this partnership with the bank, we’ve been instrumental in generating a variety of materials. This includes the development of animated instructional videos, year-end reports, as well as internal and external communications, all contributing to the refreshed and contemporary image of FHLBank Chicago.

Click through the 2023 impact report below: